AB Companies Weekly Report | Oct 27

A&B

Above & Below Contracting

Total Spend

$334.24

Total Results

Google Conv.

Meta Apps

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A&B

Above & Below Plumbing

Total Spend

$1,356.50

Total Results

Google Conv.

Meta Leads/Calls

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AB SignWorks

Total Spend

$348.06

Total Results

Google Conv.

Meta Leads

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A&B

Above & Below Traffic Solutions

Total Spend

$355.58

Total Results

Google Spend

$66.12

LinkedIn Clicks

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ABOVE & BELOW CONTRACTING

Google Ads Performance

Ad Spend

$17.51

Impressions

402

CTR

8.21%

Conversions

Cost/Conv.

$2.92

Campaign Breakdown

Campaign	Budget	Impr.	Int. Rate	Calls	Conv.	Cost/Conv.	Spend
PMAX \| General	$1.00	303	4.95%	2	4	$2.21	$8.84
Search \| General	$1.00	99	18.18%	2	2	$4.34	$8.67
Total		402	8.21%	4	6	$2.92	$17.51

Conversion Breakdown

Phone Call Leads

Request Quote

Top Keywords

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
above and below contracting	57	16	28.07%	2	$0.52	$8.29
hydro excavation services	33	2	6.06%	0	$0.19	$0.38
excavation companies near me	8	0	0%	0	$0.00	$0.00
hydro excavation	1	0	0%	0	$0.00	$0.00

Meta Ads Performance

Ad Spend

$316.73

Impressions

18,242

CTR (All)

3.44%

Applications

Cost/Application

$12.18

Campaign Breakdown

Campaign	Impr.	CTR	LP Views	Applications	Cost/App	Spend
Recruiting \| Leads - Mechanic & Mechanics Helper	14,057	2.50%	106	14	$17.93	$250.99
Recruiting \| Leads - Hiring Drivers	3,281	6.64%	63	10	$5.19	$51.89
Recruiting \| Leads - Concrete Finishers	904	6.42%	13	2	$6.93	$13.85
Total	18,242	3.44%	182	26	$12.18	$316.73

Social Media Planner

ABOVE & BELOW PLUMBING

Google Ads Performance

Ad Spend

$1,081.49

Impressions

5,686

Conversions

Cost/Conv.

$38.62

Campaign Breakdown

Campaign	Budget	Impr.	Int. Rate	Calls	Conv.	Cost/Conv.	Spend
Camera Inspection \| PMax	$35.00	2,619	6.68%	11	10	$35.50	$354.98
Water Heater \| PMax	$13.00	650	5.38%	7	7	$8.39	$58.76
Search \| Plumbing Services	$32.00	573	4.71%	9	7	$31.61	$221.26
Total		5,686		27	28	$38.62	$1,081.49

Conversion Breakdown

Calls From Ads

Calls From Website

Request Service Form

Top Keywords

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
water heater companies	143	9	6.29%	0	$2.62	$23.62
need a plumber now	87	5	5.75%	0	$5.39	$26.93
st louis plumbers	81	4	4.94%	1	$12.20	$48.81
plumbing services	70	4	5.71%	2	$10.50	$42.00
hot water system replacement cost	65	4	6.15%	0	$3.25	$12.99
water plumbing	55	3	5.45%	1	$7.29	$21.87
plumbing repair	52	2	3.85%	0	$5.28	$10.56

Meta Ads Performance

Ad Spend

$275.01

Impressions

15,943

CTR

1.19%

Calls Placed

Leads

Campaign Breakdown

Campaign	Impr.	CTR	Calls	Leads	Spend
Leads Campaign \| General	2,676	1.94%	N/A	7	$129.33
Call Campaign	13,267	1.04%	7	N/A	$145.68
Total	15,943	1.19%	7	7	$275.01

November Email Campaign

November Email Stats

November Email Click Performance

Winter Meta Content

Social Media Planner

AB SIGNWORKS

Google Ads Performance

Ad Spend

$95.84

Impressions

1,264

CTR

4.51%

Conversions

Cost/Conv.

$23.96

Campaign Breakdown

Campaign	Budget	Impr.	Int. Rate	Conv.	Cost/Conv.	Spend
General \| Search	$9.00	398	5.53%	4	$17.91	$71.63
Search \| St. Louis Local	$5.00	7	0%	0	N/A	$0.00
Pmax \| Promo \| AB SignWorks	$3.00	859	12.57%	0	N/A	$24.20
General \| Search (paused)	$5.00	0	0%	0	N/A	$0.00
Total		1,264	4.51%	4	$23.96	$95.84

Conversion Breakdown

Submit Lead Form

Request Quote

Top Keywords

Keyword	Impr.	Clicks	CTR	Conv.	CPC	Spend
custom hoodies	67	3	4.48%	1	$3.84	$11.52
embroidery shop near me	50	2	4.00%	1	$2.00	$3.99
custom shirts near me	45	2	4.44%	0	$2.16	$4.31
custom shirts	38	3	7.89%	0	$3.34	$10.03
banners and signs	35	4	11.43%	1	$3.18	$12.72
customize hoodie	34	1	2.94%	0	$3.33	$3.33
t shirt printing	22	1	4.55%	0	$2.47	$2.47

Meta Ads Performance

Ad Spend

$148.10

Impressions

5,146

CTR (All)

2.51%

On-FB Leads

Cost/Lead

$16.46

Campaign Breakdown

Campaign	Impr.	CTR	LP Views	On-FB Leads	Cost/Lead	Spend
Traffic \| Campaign - Copy	2,915	2.20%	44	0	N/A	$18.77
Leads \| Campaign	1,232	2.84%	1	5	$15.66	$78.29
Leads \| Campaign - Holiday Content	999	3.00%	1	4	$12.76	$51.04
Total	5,146	2.51%	46	9	$16.46	$148.10

LinkedIn Ads Performance

Ad Spend

$104.12

Impressions

24,774

CTR

1.68%

Conversions

CPC

$0.25

Campaign Breakdown

Campaign	Impr.	CTR	Eng. Rate	LP Clicks	Conv.	Spend
Website Visits - Signs, Banners, Apparel, Promo Products	24,774	1.68%	1.68%	415	2	$104.12

Individual Creative Performance

Creative	Impr.	CTR	Eng. Rate	LP Clicks	Conv.	Spend
Ad Set - Signs 1	5,094	1.49%	1.49%	76	1	$17.61
Ad Set - Signs 2	4,018	1.62%	1.62%	65	1	$19.86
Ad Set - Signs 3	5,981	1.71%	1.71%	102	0	$23.14
Ad Set - Signs 4	5,775	1.71%	1.71%	99	0	$24.03

November Email Campaign

November Email Stats

November Email Click Performance

December Email Campaign

Social Media Planner

ABOVE & BELOW TRAFFIC SOLUTIONS

Google Ads Performance

Ad Spend

$66.12

Impressions

7,989

CTR

2.49%

Conversions

N/A

Campaign Breakdown

Campaign	Status	Budget	Impr.	Int. Rate	Spend
Search \| Arrow Boards M...	Eligible	$3.00	37	18.92%	$23.21
Search \| Traffic Control E...	Eligible	$5.00	524	1.34%	$17.46
Pmax \| Traffic Control Eq...	Paused	$2.50	7,428	2.49%	$25.45
Total			7,989	2.49%	$66.12

Top Keywords

Keyword	Impr.	Clicks	CTR	CPC	Spend
traffic sign rental	53	3	5.66%	$2.68	$8.05
custom road signs	23	5	21.74%	$2.88	$14.41
traffic control rental	7	0	0%	$0.00	$0.00
message board rentals near me	5	0	0%	$0.00	$0.00
road plates for sale	5	0	0%	$0.00	$0.00
traffic sign manufacturers	4	2	50.00%	$4.40	$8.80
truck mounted attenuator	4	0	0%	$0.00	$0.00

Meta Ads Performance

Ad Spend

$183.28

Impressions

12,768

CTR (All)

1.20%

On-FB Leads

Campaign Breakdown

Campaign	Impr.	CTR	LP Views	Spend
Buy & Rent \| Traffic Campaign	1,414	3.47%	21	$9.76
Buy & Rent \| Call Campaign	6,208	1.26%	0	$99.24
Buy & Rent \| Lead Campaign	5,146	0.51%	0	$74.28
Total	12,768	1.20%	21	$183.28

LinkedIn Ads Performance

Ad Spend

$106.18

Impressions

2,020

CTR

0.59%

Clicks

CPC

$8.85

Campaign Breakdown

Campaign	Impr.	Clicks	CTR	CPC	Spend
Buy/Rent Equipment	2,020	12	0.59%	$8.85	$106.18

Individual Creative Performance

Creative	Impr.	CTR	Eng. Rate	LP Clicks	Conv.	Spend
Buy/Rent Equipment - Creative 1	1,521	0.72%	1.45%	11	0	$84.00
Buy/Rent Equipment - Creative 2	499	0.20%	0.60%	1	0	$22.18

Social Media Planner

What We Need From You

Action Items

Please provide the new CSV contact list discussed so we can upload it to the email system.